01.Research
We apply what we learn.
We study the patterns, behaviors, and cultural forces that shape what people notice, ignore, and remember online.
Start a Project02.All studies
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What Stops The Scroll?
The visual, emotional, and contextual triggers that break the scroll.
The First Frame
What makes someone watch, read, or listen in the first few seconds.
Attention vs. Information
Why more information doesn't always lead to more attention.
The Social Proof Effect
How social signals influence what people trust and engage with.
The Infinite Feed
How platform design shapes human behavior.
Why We Remember Brands
The mental shortcuts that make brands stick.
Friction Kills Attention
How small barriers create big drop-offs.
The Attention Economy
A look at where attention goes — and why.
What People Share
The motivations behind sharing behavior online.
Digital Trust
What builds trust in a distracted world.
03.A final thought